Is multi-tasking more important to secure my job ?

I have done MBA (Marketing & HR). My task is to generate sales for the company and promote the brand. But here i have to perform many tasks like accounts, deliveries of orders, maintain records, solve issues between sales team etc. I am bit confused about my growth. Please advise what should i do ??

KK12, posted on May 14, 2012 at 01:48 pm    Growth

Nishta Gupta said May 15, 2012 at 10:13 am

Dear KK12,
To fix this problem, we need to understand some basic aspects of your job.
1) Do you enjoy your main job?
2) How much time do you spend on the "other" activities'?
3) Do you fear losing your job?
4) What does growth mean to you - is it financial growth or learning growth or both?
5) What is the structure of the organisation that you work with - is it a big organisation or a small one?
Once we get to the root of the problem, we shall be able to solve this. Cheers!!

KK12 said June 19, 2012 at 07:40 am

To answer your questions, I enjoy my job that is sales and marketing. I spend close to 40% of my time on other activities. I work for a small company and there is no notice period, so I have a fear of losing my job. Growth means both - learning and salary increase.

Nishta Gupta said June 21, 2012 at 07:13 pm

A CEO of a company takes care of HR, Sales, Operations, and Finance! He is multi-tasking even though the position is that of the highest level in the organisation. Like it or not, we are living in a world wherein we have to multi-task especially if we are working for small organisations/start ups. If we accept this fact, then we are open to learning different ways that can help us efficiently do multiple tasks. Organisations like people who are open to new ideas, concepts, and can think of the box. For eg, if I am an employee who consistently says that this is not my job as compared to an employee who takes up additional responsibility, the employer will surely prefer the latter. Having said that, this does not mean that the peripheral tasks should consume more than 30-35% of your time!

Here are some tips to strike a balance between different jobs:
1. Think ahead. Create short term and long term goals. Plan each day with a list of high priority action items.

2. Be clear in your communication and detail out your tasks. Dont miss the important points so that it does not require redo. This will help save time. Take a step back for 2 mins and review the job done. Keep your colleagues and management in loop so that they can keep track of important jobs and escalate at the right time in case of emergency.

3. Learn the art of saying 'NO'. Stay in control of your day and learn to say no diplomatically and tactfully. If you cant do it then ask for help or extra time.

4. Keep a positive attitude and remain flexible. Expect the unexpected, stay calm, and exercise patience when things pop up. Rely on your past experiences to deal with the unexpected. Remember - there is always a way out to get out of complex problems.

5. You cannot make everyone happy. So set your priorities clearly so that you dont stress yourself too much. At the end of the day, this is a job that you should enjoy. So take a power break and relax your brain during the day.

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